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| October 4, 2006 | |
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YOUR BUSINESS AD HERE For more info Contact: gulnar@gjpro.net |
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Date: October 10, 2006 Location: University of Hartford Time: 6:30 Agenda: Demo DVD Update, Motivational Speaker : Doug Comstock - "Lessons of the Lava Fields" Driving Directions:
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Alan H. Sklar |
Connecticut Member ALAN SKLAR has narrated over 100 audiobooks and earned AudioFile Magazine Earphone EXCELLENCE Awards for four audiobook readings: The Girl With The Long Green Heart by Lawrence Block; The Invisible Employee by Adrian Gostick & Chester Elton; Red Dragon, by Thomas Harris (the first Hannibal Lechter novel); and The Kennedys, by Thomas Maier. Alan built a recording studio upstairs in his Westchester home and happily, has found it to be a good investment! |
MCAICT would like to introduce Doug Comstock, motivational speaker. Join us October 10th when Doug shares his experiences in life and business. A Motivational, Hopefully Humorous and Humbling Experience on The Lessons Learned on the Lava Fields of Kona Hawaii While Competing in the Hawaii Ironman Triathon. And How a Nun, Senior Citizen And Man With Only One Leg Beat Him To the Finish Line. The stories are weaved for the primary purpose to help you achieve your full potential as an entrepreneur and human being.
Click on the www.mcaict.org and click on Doug's On-Line Postcard!
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CONGRATULATIONS!!!
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YOUR BUSINESS AD HERE For more info Contact: gulnar@gjpro.net |
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Join in on the Demo DVD Project Initiative for an inexpensive way to get your demo out to thousands of potential clients! You will be E-mailed a PDF file with information about the Demo DVD project details as well as a Submission Form. If you would like to participate mail the Submission form before the deadline to the address provided with your $50 non-refundable deposit. For questions or comments regarding the DVD project email Gulnar or Craig. We will be giving you an update and overview of the Demo DVD project in more detail at the start of October Meeting. | |
Mouth off your opinion on an article in the newsletter, a current event topic or just blow off some steem! E-mail your blurt to Osi@mcaict.org. Don't be shy ... tell us what's on your mind!
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Tech Tips: Elevate Your Elevator Speech by Phil Stella (from MCA-I newsletter) Phil Stella runs Effective Training & Communication (440.449.0356, etcpjs@aol.com). He's a media and training resource for business people who want to communicate with more power and success. He's a 28-year member of MCA-I (ITVA). one of the founders of the Cleveland Chapter. Stella has been active at the national level for 15 years.
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Elevator Speech ... 30 Second Commercials ... Shameless Self-Promotions, they're our typical response to the often asked 'What do you do?'. We all do them. But, most of us don't do them with enough focus and finesse, so here are some simple and easy strategies to elevate your Elevator Speech (ES). 1. Less is Definitely More: Elevator speeches are supposed to begin a dialogue - not be a monologue. they should provide enough focused information to engage your listeners in conversation. Think billboard, not full page add. With every owrd or fact you might mention as yourself, 'Who cares - really?' 2. Its Not About You! It's about the people listening to it. it's about why they should want to ask you more questions to get to know you better. A good ES should generate four or five more specific questions if they're interested in you, If not, you've just saved them and you some valuable networking time. 3. Let Go the Ego: Who really cares about your title? It's probably on your business card anyway. Write out you typical ES and count the 'I statements'. The more you have, the more ego you can let go. 4. Become Buyer-Driven: Typical ES content includes a 'seller-driven' menu of our producs, services, or features. Stand out in a crowd by becoming more buyer-driven. Focus on what THEY want to get when they work with you ... the benefits and value. 5. WII-FM? Everyone is listening to the same virtual radio station all the time - 'What's in it for me?' If you focus on a buyer-driven ES, they will clearly hear what could be in it for them. And they might also see something in it for someone they know - the mission-critical referral. 6. Practice Doesn't Make Perfect! No, practice only makes permanent. Only perfect practice makes perfect. So, practice your succinct, buyer-driven ES so it's articulate and enthusiastic. Prepare similar focused responses to the obvious follow up questions interested people might ask. 'before'... Maybe your typical seller-driven ES goes something like ... "I'm founder, president and managing partner of Schmoozer Creative Services Incorporated. I shoot, I direct, and I produce video and other media tools. I edit and even write copy ... I even do graphics and voice-overs. I work with small, medium and large clients in the metro area, around the state and in other major markets. I work in all major industry segments. I've been in business for over six years." Not all that bad for a seller-driven message ... but it's too long, rambling, ego-centric and feature-laden. the listener is likely to get off the next floor. And 'After' ... With a little work and effort, your new buyer-driven message could go like this ... "I run Schmoozer Creative Services and work with business people who want to maximize their video results and with production companies who want creative, efficient and effective outside support. They value my help in shooting and editing, producing and directing, copy writing and other production areas." What a Difference! Shorter - from 70 words to 46. Focused - Some facts didn't pass the 'Who cares? test, like a bland references to markets, industry segment and tenure. Unpretentious - from nine 'I' statements down to one and no reference to founder and title. "I run ..." suggests ownership without the ego. Benefits -rich - instead of the usual laundry list of features, it suggests who benefis from parnering and how. It stresses value. Buyer-driven - it's easy for listeners to determine if there's enough interest to ask more specific questions or consider a referral. Simple ... and Easy If you want to easily take your elevator speech to a higher floor, write out what you typicaly say in response to "So, what do you do?". Make sure it sounds |
